Cathy's Food Service Marketing
ph: 760-983-0764
cathypac
Monthly/Weekly Holidays
September
Weekly Holidays
Always check your area for any local festivals/fairs and get involved and participate by promoting those specialties also! Lots of State Fairs this month.
8/19-9/5
Maryland State Fair
8/25-9/5
8/26-9/5
1-5
Northwest Missouri State Fair
2-10
2-25
8-18
9-18
15-25
9/23-10/2
9/30-10/9
9/30-10/10
8/29-9/11
Lemon Lime Tennis Ball Vegan Cupcake
1-7
International Enthusiasm Week
Be enthusiastic for you own business and promote it everywhere possible!
National Clinical Nurse Specialist Recognition Week
1-10
Substitute Teacher Appreciation Week
(some celebrate in May)
3-4
The National Buffalo Wing Festival
3-11
4-10
5-11
Market sliced cake, whole cake and don't forget cupcakes!
5-20
Scottish Food & Drink Fortnight UK
5-9
7-10
Minimally Invasive Surgery Week
8-11
Check your area for Festivals - have popcorn with choice of flavors
This varies from state to state but appears to be mostly in September - it is tied to schools, as this is the focus for this week. Work with the Chamber of Commerce and the schools - have business people talk with children and discuss how freedom is the reason business exists
9-11
National Day of Prayer and Remembrance
9/23-10/2
11-17
You can have early bird meals or Weekend Brunches and contact local living centers in your area and they will probably put you on their bus route or arrange transportation for a special day. If you are capable you can also contract to provide your specialties directly to the facility for special days.
National Truck Driver Appreciation Week
National Health Care Environmental Services
Do not dismiss these wonderful people-I was once meeting with a group of "frequent flyer" parents at a hospital and was told that the person they felt closest to in the hospital was the housekeeper - they provide a great service and a friendly smile so honor them this week!
Market to all local business, health care facilities and schools in you area.
Direct Support Professionals Recognition Week
National Historically Black Colleges and Universities Week
12-17
If you have a dance floor this would be lots of fun. Promote ahead of time!
12-18
If your community is participating in this event then get involved - give out trivia questions - have a contest - give out copies of the Constitution
National Security Officer Appreciation Week
14-18
National Air Races Championships
15-21
National Medicare Education Week
16-18
16-25
9/17-10/2
9/17-10/3
(dates vary by area)
17-23
18-24
Great time to review your image - have you done a customer survey recently - think about it. I like open ended questions so you really can find out what they think and really want. Develop relationships with local organizations, Chambers and schools in your area.
Growing Herbs and Spices Indoors
Maybe you can work a promotion with a local nursery that carries lots of indoor plants.
National Surgical Technology Week
Market to Hospitals and Surgical Clinics.
National Farm Safety & Health Week
How about a Ladies' Night and/or a Gentleman's Night.
International Clean Hands Week
I am rather fanatical regarding this subject and if you look at the stats glove use has increased bacteria spread and then recently a new study showed that bacteria is becoming resistant to hand sanitizer (alcohol). Consider a re-training program and promote hand washing at all times!
National Dog Week
Develop promotions with local Veterinary businesses or your local shelters.
Nursing Professional Development Week
National Keep Kids Creative Week
A contest for recipes from children could be productive and fun.
National Employ Older Workers Week
National Secuirty Oficer Appreciation Week
19-23
National Postdoc Appreciation Week
Good time to make sure your filing system is up to date and appropriate. Also check to make sure all your paper work/files are up to date and efficient for collecting all the data you need. Holidays are coming - are your catering forms appropriate? Production sheets up to date? Financial collecting files adequate for all your needs?
Do your files serve a purpose or take up space in your office or on your computer?
National Farm Safety and Health Week
19-25
20-25
24-25
25-27
9/25-10/1
National Imperfection Week
9/25-10/2
Remember to Register to Vote Week
If your State allows this, I would have registration forms available and offer to mail in for customers if they would like
26-30
International Interperters and Translators Week
9/27-10/3
9/29-10/7
International Friendship Week
9/30-10/9
International Sand Sculpting Championships
Fall brings sales on bar-b-ques/grills, lawn furniture, lawnmowers, gardening supplies and pool equipment. Denim is so competitive you should find some good buys. Kitchen g0ods are at good pricing this month.
Monthly Holidays
All of these items below celebrate a particular food or theme - develop recipes using these themes, develop nutritional information for these foods and talk with vendors to see what specials or items they have to help promote these products. Remember to mix and match
Assorted American Breakfast Recipes
Breakfast For Learning Month Canada
Assorted Recipes for Kids Breakfast
National Blueberry Popsicle Month
Ethnic Food Month
Assorted Types/Recipes Ethnic Foods
National Hispanic Heritage Month 9/15-10/15
German American Heritage Month
(9/15-10/15)
National Fruit and Vegetables - More Matters Month
Peas Month
Radish Month
National Organic Harvest Month
Sourdough Bread and Starter Recipes
Great American Low-Cholesterol, Low-Fat Pizza Bake Month
Childhood Obesity Awareness Month
Nutritional Information about Mushrooms
Figs Month
Passion Fruit Month
Assorted Yellow Potato Recipes
Assorted Russet Potato Recipes
(May through September)
Assorted Italian Cheese Recipes
Hug a Texas Chef Month
(consensus is September but many also think it is October - so keep hugging)
National Bourbon Heritage Month
Try coupons and see if the are a good marketing strategy.
Be a Food Hero Month
General Interest Items
These are items that you might be able to work with a local business, school or organization in developing a promotion or getting out information to the community
Develop a promotion for Date Nights.
Superior Relationships Month
Develop promotions for women, market to all local women's groups in your area.
National Skin Care Awareness Month
International Square Dance Month
National Pet Memorial Month
National Passport Awareness Month
Work with local Libraries and develop a promotion.
Always work with local schools and market through them.
National Campus Safety Awareness Month
Be Kind to Editors and Writers Month
National Home Furnishings Month
Market to local teams and always try and support a local team.
AKC Responsible Dog Ownership Month
National Mortgage Professionals Month
Develop a promotion and market to all senior living centers in your area along with all senior organizations.
If your customer base includes a lot of families I think it would be fun to have early bird meals for families with young children to assist in teaching manners at mealtime and proper ordering.
Million Minute Family Challange Month
Eastern Pacific Hurricane Season 5/15-11/30
Atlantic Caribbean and Gulf Hurricane Season (6/1-11/30)
Central Pacific Hurricane Season (5/15-11/30)
Apply these ideas to your business and future goals
International People Skills Month
Subliminal Communication Month
Great time to review your staff training - do you still follow the "customer is always right" rule? Courtesy is always appreciated and contagious.
International Self-Awareness Month
International Strategic Thinking Month
Using this sites daily holiday celebrations in your marketing plan will be very helpful.
National Prosper Where You Are Planted Month
Holidays coming - start promoting potential catering, trays and relax and eat out - work with local businesses to develop promotions that benefit both parties -you can offer coupons to particular groups/organizations or types of businesses - start thinking about how you can promote yourself and possibly issue coupons that will increase market share. Many of these monthly celebrations might work well
Are you prepared for an emergency in any form - time for review.
ph: 760-983-0764
cathypac